Storytelling4tech, whose founder is Iva Vlasimsky, offers writing services of various marketing content for the IT sector. Kombinat was hired to produce a visual identity. The main visual symbol of the identity is the cursor – an element that appears in the world of coding (programming) as well as journalism. The logo is modern, elegant and it emphasizes the characteristics typical of the digital world.
The primary color is black; elegant, formal and powerful. For the perfect combination, purple has been selected because it evokes creativity and wisdom, and dark blue has been selected because it emphasizes seriousness and integrity.